Feel AWSM started with a question no supplement brand was honestly answering: what does a woman's body actually need in perimenopause and beyond?
Women over 35 are the most underserved group in the supplement industry. Products built for them are usually just "pink versions" of men's products. We built Feel AWSM from scratch — for the hormonal shifts, the nutrient gaps, and the real biology of women in their 30s, 40s, and 50s.
— The Feel AWSM team
Three women, three disciplines, one obsession with getting the science right.
Munich, Germany
After her own perimenopause caught her by surprise at 42, Sarah built Feel AWSM — the brand she wished existed when she needed it most.
Gynaecology & women's health
Dr. Becker reviews every formula for medical accuracy and ensures our claims align with current European clinical guidelines.
Registered dietitian
Lena leads our formula design — choosing every ingredient and every dose based on what the research actually shows.
Every formula is built to a level of transparency and dosing that most brands don't bother with.
Every active ingredient is dosed at levels research has shown to make a real difference. No pixie dust.
Every batch is independently tested for purity, potency, and heavy metals before it ever ships.
Manufactured in EU GMP-certified facilities under pharmaceutical-grade standards. We know exactly what's in every bottle.
Every dose is on the label. No hidden "proprietary blends." You know exactly what you're taking.
Half the population is not a special interest group. We design for the female body as the default — not the exception.
We'd rather tell you what won't work than promise something that does. Marketing claims need science behind them, full stop.
Eight products. That's it. Each one has to earn its place by genuinely helping — not by filling a category gap.
Subscriptions you can pause. Money-back if it doesn't work. Cancellation in 30 seconds. We earn your continued business, every month.
We're not perfect, and we don't pretend to be. But we're committed to lowering our footprint with every batch — and being transparent about where we're still working on it.
Six short questions, one personalised routine. Free, no email required to see your result.
